Digital Speech Acts on Social Media: The Content Ethnographic of Audiences Response to the Publication of Illegal Online Loans on @Ojkindonesia's Instagram Account
Main Article Content
Abstract
Social media is no longer just a channel for users to socialise with each other on the Internet but also mediates the spreading of information to applications that can be utilised in the practice of legal aspects in the economy. The character of social media, which is full of information, forms a network (networking), stores data (archive), and interactivity which is an important point in the development of legal aspects in the economy related to online loans. Using virtual ethnography on the discourse of digital citizens in the comments column of the Financial Services Authority (OJK) Instagram account regarding Daftar 102 Pinjaman Online Legal Berizin OJK, this study concludes that social media is a source for users (1) to seek information; (2) spread information; and (3) functiom as a centre and gateway for information that exists throughout social media users who consciously or not have been involved as a tool of discourse among netizen in a virtual community related to legal aspects in the economy. Information contestation cannot be avoided because, in reality, on social media, any user can produce and distribute content and have a great influence on the opinions of other users.
Article Details
Authors who publish with Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia agrees to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
References
Appadurai, A. (2000). Archive and Inspiration. In J. Brouwer & A. Mulder (Eds.), Information iis Alive: Art and Theory on Archiving adn Retrieving Data. V2/NAi.
Bakry, G. N., Nasrullah, R., & Shabana, A. (2022). Netspeak virtual ethnography as culture in the Kaskus virtual community. Plaridel, 19(1), 171–195. https://doi.org/10.52518/2022.19.1-05banash
Boyd, D. (2009). Social media is here to stay ... now what? Microsoft Tech Fest.
Bruns, A. (2010). News Produsage in a Pro-Am Mediasphere: Why Citizen Journalism Matters. In G. Meikle & G. Redden (Eds.), News Online: Transformations and Continuities. Palgrave Macmillan.
Bruns, A., Highfield, T., & Burgess, J. (2013). The Arab Spring and Social Media Audiences. American Behavioral Scientist, 57(7), 871–898. https://doi.org/10.1177/0002764213479374
Camp, J., & Chien, Y. T. (2000). The Internet as Public Space: Concepts, Issues, and Implications in Public Policy. ACM SIGCAS Computers and Society, 30(3), 13–19. https://doi.org/https://doi.org/10.1145/572241.572244
Carr, C. T., Schrock, D. B., & Dauterman, P. (2012). Speech Acts Within Facebook Status Messages. Journal of Language and Social Psychology, 31(2), 176–196. https://doi.org/10.1177/0261927X12438535
Castells, M. (2004). The Network Society. Edward Elgar.
Duelund, P. (2021). The Structural Transformation of the Public Sphere: An Inquiry into a Category of a Bourgeois Society. International Journal of Cultural Policy, 33(7), 81–91. https://doi.org/10.1080/10286630903038923
Fuchs, C. (2008). Internet and Society, Social Theory in the Information Age. Routledge.
Gane, N., & Beer, D. (2008). New Media: The Key Concepts. Berg.
Hall, S. (1980). Encoding/Decoding. In S. Hall, D. Hobson, A. Love, & P. Willis (Eds.), Culture, Media, Language (pp. 123–138). Hutchinson.
Holmes, D. (2005). Communication Theory, Media, Technology and Society.
Johnstone, B., & Marcellino, W. M. (2010). Dell Hymes and the Ethnography of Communication. Handbook of Ethnography, 5(January), 1–17.
Jones, Steven G. (2012). The Internet and its Social Landscape. In S. G. Jones (Ed.), Virtual Culture: Identity and Communication in Cybersociety (pp. 7–35). SAGE Publications, Ltd. https://doi.org/10.4135/9781446250303.n2
Kozinets, R. V. (2015). Netnography: Redefined. SAGE Publications Inc.
Loewenstein, A. (2008). The Blogging Revolution. Melbourne University Press.
Mandiberg, M. (2012). Introduction. In M. Mandiberg (Ed.), The Social Media Reader. New York University Press.
Manovich, L. (2001). The Language of New Media. MIT Press.
Nasrullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya, dan Sosioteknologi. Simbiosa Rekatama Media.
Nasrullah, R. (2017). Etnografi Virtual. Simbiosa Rekatama Media.
Nasrullah, R. (2018). Khalayak Media ; Identitas, Ideologi, dan Perilaku Pada Era Digital. Simbiosa Rekatama Media.
Nastri, J., Peña, J., & Hancock, J. T. (2006). The construction of away messages: A speech act analysis. Journal of Computer-Mediated Communication, 11(4), 1025–1045. https://doi.org/10.1111/j.1083-6101.2006.00306.x
Papacharisi, Z. (2002). The Virtual Sphere, The Internet as a Public Sphere. New Media& Society, 4(1), 9–27. https://doi.org/https://doi.org/10.1177/14614440222226244
Rheingold, H. (1993). The Virtual Community. Homesteading on the Electronic Frontier (Revised Edition). Reading. https://doi.org/10.1561/1500000001
Ross, K., & Nightingale, V. (2003). Media and Audiences New Perspectives. Open University Press.
Ruddock, A. (2001). Understanding Audiences Theory and Method. SAGE Publications, Ltd.
Rycroft, A. E. (2007). Young Adults and Virtual Public Spheres: Building a New Political Culture.
Shirky, C. (2008). Here comes everybody. Penguin.
Sugawara, E., & Nikaido, H. (2014). Properties of AdeABC and AdeIJK efflux systems of Acinetobacter baumannii compared with those of the AcrAB-TolC system of Escherichia coli. In Antimicrobial Agents and Chemotherapy (Vol. 58, Issue 12). Routledge. https://doi.org/10.1128/AAC.03728-14
Thurlow, C., Lengel, L., & Tomic, A. (2004). Computer-mediated communication: Social interaction and the Internet. SAGE Publications, Ltd.
Una, B. K., & Prabowo, H. Y. (2022). Fintech lending fraud prevention strategy : A case study Fintech lending fraud prevention strategy : A case study. Journal of Contemporary Accounting, 4(1), 37–52. https://doi.org/10.20885/jca.vol4.iss1.art4
Van Loon, J. (2001). Ethnography and Cultural Studies. In Handbook of ethnography (pp. 274–284). SAGE Publications Inc.
Wilson, T. (2009). Understanding Media Users From Theory to Practice. Wiley-Blackwell.