Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia

Mapping Transformation: Lessons Learned from Poso District's Post-Conflict Deradicalization

2024-06-26T07:16:58+00:00

The Post-Conflict Poso Deradicalization Program was launched after a series of conflicts between religious groups in Poso, Central Sulawesi, Indonesia, have been ongoing since 1998. The main objective of this program is to alleviate tensions among these groups and promote peace and reconciliation in the region. In this context, the perspective of communication science plays a crucial role in bridging the perceptual gaps that exist between the community and the Poso government. Through this research, the researcher describes and analyzes the communication network structure and the roles of actors in seeking information about the deradicalization program. This communication network research adopts a descriptive approach. Primary data was collected through interviews with actors involved in the deradicalization program. The data was then coded based on the frequency of communication among the actors. The processing and visualization of the communication network were conducted using UCINET.The research finds that the formed communication networks indicate a relatively optimal level of communication, especially among the implementing groups and participants of the deradicalization program. In the post-conflict Poso deradicalization program, both Islamic and Christian sides have influential figures who can serve as role models for the community in eradicating the seeds of conflict that can always resurface.

Marketing and Personal Branding of Anies Baswedan as Presidential Candidate by NasDem Party in Digital Space

2024-06-26T07:16:59+00:00

The purpose of this study is to see the phenomenon of political marketing, especially how the online mass media builds Anies Baswedan’s branding as a presidential candidate. The branding of presidential candidate serves as a phenomenon of Indonesian national politics particularly when NasDem Party declared Anies Baswedan as a presidential candidate on October 3, 2022. The methodology of this study uses qualifiers, and the technique of analysis and data analysis uses Nvivo12 plus mainly in online media reporting in Indonesia (CNN, Kompas, Media Indonesia, and Detik.com). The results of this study showed that the four media outlets were actively reporting on the nomination of Anies as a presidential candidate. The massive reporting put Anies' personal electability ahead of other political opponents. The identification is based on the analysis of content about Anies in the four online media outlets. In terms of quantity, Media Indonesia more actively reported on Anes’ candidacy than the other three media outlets. This is because of power polarization relationship in terms of ownership relationship between NasDem Party and Media Indonesia. Thus, the news frame leans towards Anies and indirectly it can be used for marketing and branding politics.

Participatory Communication Model Based on Local Wisdom in Ecotourism of West Detusoko Village

2024-06-26T07:16:59+00:00

Sustainable ecotourism development needs participation, participatory communication, and local wisdom. A participatory communication strategy needs to be implemented so that the community is willing to accept the policy and get involved in developing and maintaining these tourist destinations. Communication must be dialogical and symmetrical, and decision-making must be participatory by considering local wisdom. This study uses participatory communication theory. The study uses a qualitative approach with a case study method. Data collection uses literature studies, in-depth interviews, and FGDs. Informants in the study were selected using a purposive sampling technique. The research findings show that participatory communication in ecotourism planning and development includes Dialogue, Heteroglossia, Polyphony, and Carnival. Meanwhile, the model of community participation is empowered participation. Ecotourism based on local wisdom can increase community participation and build participatory communication. Optimizing ecotourism based on local wisdom can help increase people's income and maintain nature conservation and cultural preservation.

The Map of Healthtech in Indonesia As Database for Future Research

2024-06-26T07:16:59+00:00

The Covid-19 pandemic causes a lack of interaction among people. This situation forces digital transformation in many aspects of living, including health care. Helathtech then becomes a choice. This study explores Healthech in Indonesia with situation and organization analysis and provides a database for future research. A qualitative approach with secondary digital data is applied. The result shows twelve healthcare providers with different care focuses in Indonesia. They inform their service online through the official website and social media. Social media is also a means to build engagement with the audience, customer, and target market. Therefore, social media has become a marketing and public relations channel. Furthermore, there is a concern about data security regarding digital trace that opens in big data. Healthtech is called to take measures to ensure transparency and security of the data collected and to respect users' privacy. Protecting personal data produced and collected in this context must be ensured. Users must, therefore, be informed of the security procedures. By doing so, firms can develop a positive image and reputation. These tools can generate inequalities in treatment between the most advantaged people and others.

How Do Young individuals in Vietnam Use and Perceive Satisfaction with Artificial Intelligence Algorithms on TikTok?

2024-06-26T07:16:59+00:00

This study focuses on how young people in Vietnam use and feel satisfied with artificial intelligence algorithms on TikTok. The research paper aims to investigate and better understand how this group of young people interact and use the TikTok platform, with the integration of artificial intelligence algorithms. The study was conducted based on the results of an initial questionnaire survey on a simple random sample based on the germ development sampling method among students in Vietnam. The quantitative data is analyzed based on SPSS software. The results of the study show that the majority of young people in Vietnam have a basic knowledge and understanding of artificial intelligence algorithms on TikTok. They use them to find engaging content, watch videos, and engage with the community on the platform. However, the study also found some risks associated with using artificial intelligence algorithms on TikTok. It is a risk of privacy violation and interference with personal freedom when algorithms can track, analyze and collect the personal data of users. Thereby, the research team analyzed the data based on the use and satisfaction theory. In summary, this study has mentioned how the young public in Vietnam use and feel satisfied with the artificial intelligence algorithm on TikTok. In addition to the benefits, attention should be paid to the ethical and privacy issues associated with the use of this technology to protect the interests of users.

Tourism Communication Policy in Sustainable Tourism and Climate Change in Garut Regency

2024-06-26T07:16:59+00:00

The tourism sector as one of the drivers of the Indonesian economy is also affected by natural and non-natural disasters. Climate change and disasters encourage the government of Garut Regency in West Java, Indonesia, to carry out various tourism communication policies as part of the effort to increase sustainable tourism activities in the face of climate change and disasters. This research aims to find a model of sustainable tourism communication policy in the face of climate change in Garut Regency. This research uses symbolic interactionism theory, growth pole theory and Community Based Tourism (CBT). The exchange of symbols between tourism actors will build a common meaning in making sustainable tourism communication policies. The type of research used a case study with a research location in Garut Regency, a tourist site as well as a disaster-prone area. Data collection techniques were carried out through observation, interviews and documentation. Data validity used data triangulation, investigator triangulation, and theory triangulation. The results showed that the policy used in the development of sustainable tourism in Garut Regency emphasizes collaboration and communication of all stakeholders. The involvement of all stakeholders will encourage the realization of community welfare. The focus of sustainable tourism development is the community. Community welfare will be achieved if the community is fully involved in all tourism activities.

Cultural Improvement of the Gen-Z Digital Media User in Pinge Village Bali

2024-06-26T07:16:59+00:00

The intensity of digital media use among Generation Z (Gen-Z) has spread to Pinge Traditional Village in Tabanan Regency, Bali. This study aims to determine the effect of intensive use of social media by students of SMP 3 Marga in Pinge Village, Bali on their interest in learning local culture and ability to interpret local culture amid the influx of cultural information in the world. A survey of 115 Gen Z respondents who are active users of social media at SMP 3 Marga showed a change in attitude towards increasing local cultural loyalty through a correlation test of 0.881 and it can be concluded that the results of (Intensity of Gen-Z Social Media Use) have a positive value with a large relationship of 0.638 (coefficient test) which can be categorized as having a fairly strong degree of relationship to (Meaning of Balinese Local Culture). This research provides an overview of the positive impact of social media on the understanding of local culture. There is a big role of parents at home and in the Pinge Village complex in maintaining village children on every cultural and religious occasion that is routinely held. Through this research, it can be predicted that the future picture of Balinese culture will continue to be preserved until the current generation Z becomes adults in the future. However, hypothesis testing explains that the presence of information technology will result in a change in the meaning of culture in Pinge Village by Gen Z in a positive direction.

Science Articles in "The Conversation Indonesia": Identifying Argumentative Patterns and Predicting Their Contribution to Science Journalism in Indonesia

2024-06-26T07:16:59+00:00

In this paper, the authors investigate argument activities of the journalism of The Conversation Indonesia (TCID). Taking into consideration five elements of argumentation —philosophical component, theoretical component, empirical component, analytical component, and practical component—this study identifying patterns argument that characterize of 41 science articles in 2021 by using qualitative content analysis. To complete the data, we conducted in-depth interviews with the chief of editor/content director of TCID. We also conducted an extensive review of current literature. This paper finds that most of the science articles reported by TCID uses 3 component arguments, namely the philosophical component, the empirical component, and the practical component. This shows that the authors only have a degree of wanting to form knowledge at a moderate level. Other data shows not all writers present predictive arguments in themselves. Only 80% of authors present predictive arguments. We argue that science journalism practiced by TCID is not passionate about building knowledge among its readers. It has not succeeded in promoting Indonesian science journalism as a means of forming readers' knowledge. Therefore, strong efforts are needed to ensure that science journalism can ground research results that shape readers' knowledge.

Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives

2024-06-26T07:16:59+00:00

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) , and aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.

Symbolic Interaction of the Meaning of Triwangsa Women's Marriage in Balinese Hindu Culture

2024-06-26T07:16:59+00:00

The existence of Hinduism and Balinese culture is an inseparable unity, both of which guide the lives of Balinese people. In Balinese Hindu culture there is a grouping of wangsa as a symbol of identity and social status. Differences in social status will cause differences in behavior in communicating with the audience. The grouping of social status affects the rules of marriage that require women to marry men who have equal social status. Women are not allowed to marry men who have low wangsa because if they do so, the women must go down the wangsa. When a woman has stepped down, there is a change in the way she interacts and communicates with family and society. Changes in the identity of Triwangsa women have a big impact on the doers as well as the family and the environment. This research aims to describe the symbolic interaction in the marriage of Triwangsa women towards the Balinese Hindu family and environment. The results showed that there are differences in interaction patterns between women who descend from the wangsa and women who still have a fixed wangsa.

Attitude Of Generation Z of The Batak Tribe In Preserving Ulos As A Cultural Heritage

2024-06-26T07:16:59+00:00

Ulos is one of the cultural heritages of the Indonesian archipelago from the Batak Tribe. The use of Ulos varies from the Ulos giver to the recipient, so that the Ulos has a variety of motifs with different meanings, namely to suit the purpose of giving it. Through the attitudes and motivation of Young generation regarding the preservation of Ulos, which has become the cultural identity of the Batak Tribe. This study aims to determine the Attitude of the young Generation of the Batak Tribe regtoarding Ulos in preserving it as a cultural heritage. The research was conducted using descriptive quantitative methods with young generation respondents from the Batak ethnic group in Jabodetabek. Several questions related to attitudes and motivation about Ulos were included in the questionnaire which became the instrument in this study. Theories and concepts used in this study are interests with indicators of encouragement from individuals, social motives, and emotional factors. In the attitude concept using indicators, cognitive, affective, konative, and also on internal factors and external factors in which there is group interaction. The results of the study show that young generation has a positive attitude and motivation in preserving Ulos as a cultural heritage. The cognitive level of the younger generation of the Batak tribe is relatively low, so it needs to be improved, namely gaining understanding and knowledge to study ulos cloth so that it can continue to preserve it. This of course requires the role and support of parents and family.

Debate on Rice Import Policy in Indonesia: Discourse Network Analysis in Online Media

2024-06-26T07:16:59+00:00

This research maps the discourses on agreements and disagreements of each actor regarding the rice import policy in Indonesia. In 2023, the Indonesian government took a policy to increase the quota of rice imports Indonesia, according to the United States Department of Agriculture, is the world’s fifth largest country in terms of rice imports. The policy was opposed and supported by a number of actors since Indonesia is also the fourth largest rice producer in the world. Actors who oppose and approve of the rice import policy in Indonesia present their respective arguments to influence the public. This research uses the Discourse Network Analysis (DNA) method to map the discourse coalition and actors based on the actors' arguments in Kompas.id media. The results show that the discourses of each actor are connected to each other. The discourses include: stabilizing rice reserves, international cooperation, reducing rice prices, anticipating climate change, importing rice during harvest, contradicting the food law, rising rice prices, rice stock alert, law enforcement against rice fraud, and rice procurement which is impossible.

Information Needs to Influence the Quality of Development Messages and News in the Digital Media Era

2024-06-26T07:16:59+00:00

The presence of development journalists is needed to criticize, study, evaluate, and report on the relevance of development projects. The press, as the fourth pillar of democracy, has a very crucial role in conveying criticism. The research aims to analyze the influence of society's information needs (X1), politics (X2), and government (X3) on the quality of development messages (Y1) and news (Y2). The research methodology uses a mixed-methods approach with a sequential explanation strategy. The research population covers television news viewers and observers. The research sample consisted of 110 respondents who were viewers and observers of news broadcasts in mainstream media. The research results show: (1) there is a significant influence between the information need variable based on the community perspective (X1) on the quality of development messages (Y1); (2) there is no significant influence between the variable information needs based on the perspective of the business world (X2), politics (X3), and government (X4) on news quality (Y2), but there is an influence of public information needs (X1) on news quality (Y2). Based on information from press representative institutions, there was a decline in quality caused by: (1) complaints of violations from the Indonesian Broadcasting Institution; (2) less attractive news packaging; (4) social media competition; (5) in-depth news analysis; (6) intervention from stakeholders; (7) lack of cross-sectoral support; and (8) the small compensation received by journalists. In conclusion, information needs based on society's perspective do not influence the quality of development messages but do influence the quality of news.

Critical Discourse Network Analysis on Ferdy Sambo News in Online Media Using Agenda Setting Theory

2024-06-26T07:16:59+00:00

This research aims to analyze the Critical Discourse Network Analysis of the news of the Ferdy Sambo Case on Online Media Portals through Agenda Setting Theory. The research employed a social networking analysis method that combines two elements of methods, namely qualitative content analysis and quantitative social network analysis, to analyze the news using Discourse Network Analysis (DNA) and network visualization using the Visone software application. Qualitative method was also employed to analyze the tendency of Kompas.com in framing the Ferdy Sambo case in the period of August 2022 to February 2023. The data analyzed covered 14 news reports. Based on Agenda Setting Theory, through Media Agenda analysis, Kompas.com emphasized the Ferdy Sambo case has become a cause for concern among the Indonesian people. This was reinforced by the convergence between mainstream mass media and social media; in terms of Public Agenda, Sambo's news, both through mainstream media such as Kompas.com and social media. The Ferdy Sambo case is very popular on social media; in terms of Policy Agenda. The death penalty meted out to Sambo is expected by the majority of Indonesian people. Meanwhile, the DNA test shows that there are 14 news articles with 80 statements from 12 actors. The 14 news articles are categorized into information, statements, decisions and laws, with 29 positive statements and 51 negative statements.This research used Mix Method to analyze the news of the Ferdy Sambo case using Agenda Setting Theory and Discourse Network Analysis (DNA).

Innovation in Disaster Mitigation Communication Model, Coordination, and Digital Literacy after the Cianjur Earthquake Disaster

2024-06-26T07:16:59+00:00

Indonesia is vulnerable to natural disasters, including earthquake. Earthquake has an impact on the community including environmental, property, and psychological damage as well as loss of life. Such an impact also happened to earthquake-stricken Cianjur in West Java, which required disaster mitigation and digital literacy to deal with it. The aim of this research is to determine innovations in disaster mitigation communication models, coordination and digital literacy after the Cianjur earthquake. This is a form of handling the impact of a natural disaster before and after it occurs. The theory used in this research is Haddow Disaster Communication focusing on customer focus, leadership commitment, situational awareness, and media partnership. The method used in this research is descriptive qualitative conducted by collecting data through field observations, in-depth interviews and focus group discussions. The results of this research are innovations in disaster mitigation communication models to become disaster mitigation models in Cianjur in the future, know the coordination paths between the parties and the community in case of a disaster, and provide digital literacy for the people of Cianjur through emergency response call centers and WA groups to disseminate information to the public. The efforts of the parties involved in disaster mitigation aim to help the community reduce the risk of disaster affecting physical development, increase the ability of the community in disaster risk mitigation and get an understanding of the community’s access to disaster information.

Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand

2024-06-26T07:16:59+00:00

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.

Fame-Led to Sympathy: Content Analysis of Felicya Angelista’s Statement Related to the Israeli-Palestinian Conflict Using Roland Barthes Semiotic Approach

2024-06-26T07:17:00+00:00

The video of Felicya Angelista discussing the Israeli-Palestinian conflict sparked controversy, with criticism directed at her for seemingly supporting Israel. The use of the word "war" without context and footage of Hamas attacking Israeli citizens contributed to this backlash, leading to calls to boycott Scarlett products. This research, utilizing Roland Barthes’ Semiotic Theory, aimed to analyze the denotation, connotation, and myths within the video's text, assessing its impact on Felicya's reputation and Scarlett products. Qualitative content analysis was conducted using data from Felicya's Instagram videos, netizen comments, and online news reports. The findings revealed denotatively that Felicya is crying and wiping her tears, Israeli civilians attacked by Hamas, and Felicya stood on humanity and peace. The denotational meanings were Felicya expressed sadness for the victims especially parents and children, and Felicya appearing neutral. However, connotatively, she was perceived to support Israel. Myths surrounding the expression of sadness, artists' involvement in the conflict, and the conflict's religious nature were also identified. The video faced criticism from netizens, leading to calls for boycotting Scarlett products due to Felicya's perceived alignment with Israel. In summary, while the video portrayed Felicya's neutrality denotatively, it connotatively suggested support for Israel, contributing to backlash and calls for boycotts.

Internalizing Pancasila Values among the Younger Generation in Jakarta in the Context of the 2024 Presidential Election in Indonesia

2024-06-26T07:17:00+00:00

The internalization of Pancasila values among the younger generation is significant for a more in-depth study ahead of the 2024 presidential election in Indonesia. This has become a hot issue as material for study, especially after the 2024 presidential and vice presidential candidate debate took place. This research aims at 3 things: First, to inform the importance of internalizing the Pancasila values among the younger generation to welcome the 2024 election; Second, to instill Pancasila values in the younger generation in responding to currently developing political dynamics; Third, to strengthen implementation of Pancasila values in political ethics by socializing them among the younger generation to realize peaceful elections in 2024. The mixed method used for this research is quantitative data collection, using qualitative descriptive techniques with text analysis. The distribution of questionnaires conducted directly and online is based on the theory of social reality construction, with the concept of internalization being the focus. This research shows 3 things: First, the younger generation received information regarding the importance of internalizing Pancasila values in creating peaceful elections in 2024. Second, researchers succeeded in socializing the effort to instil Pancasila values in the younger generation in responding to political dynamics in the 2024 elections. Third, ethical politics in peaceful elections have been socialized by strengthening Pancasila values to make the situation more conducive to implementing peaceful elections. It is hoped that this research can become a consistent and sustainable national movement for the upcoming elections and prepare the younger generation to have a peaceful and constructive mentality.

Message Reception Analysis in Intercultural Communication during "Magnetic Resonance Imaging" Training in Hospitals

2024-06-26T07:17:00+00:00

The utilization of Magnetic Resonance Imaging (MRI) machines is essential for accurate disease diagnoses, necessitating radiographers to undergo a ten-day training regimen. While existing studies often concentrate on interpersonal communication in healthcare, this research explores the reciprocal development of reflexive action and interpretation during MRI training in Indonesian hospitals, employing the Coordinated Management of Meaning (CMM) Theory and integrating intercultural communication obstacles. Employing participatory observation, key informant interviews, and focus group discussions, the study unveils that trainers employ both verbal and non-verbal communication, including orientation, empathy, and dynamic interactions. The results highlight reciprocal, proactive communication strategies between trainers and trainees, emphasizing mindfulness, emotional vulnerability mitigation, honest communication, and the cultivation of functional behaviors. This research contributes not only to health communication literature, particularly MRI training but also advances practical insights into intercultural communication research.

Employee Involvement in Internal Communication Activities PT. Pertamina Hulu Energi

2024-06-26T07:17:00+00:00

Employee involvement is important for a company, where it shows how responsive employees are to the programs created by the company for its employees. How responsive employees are to an activity held by the company's internal communications is also a good record for the internal communications department. This research aims to examine employee involvement at PT. Pertamina Hulu Energiin programs held by the company's internal communications. The research was conducted using descriptive quantitative methods by distributing questionnaires to 470 employees spread throughout Indonesia and also from international branches. The research results show that employee involvement in activities held by the internal organization is very necessary to measure the efficiency and effectiveness of these activities. Communication channels also play a role in the effectiveness of delivering messages to reach employees. How to ensure that messages are well received by employees also requires a good strategy. By integrating internal communications strategies with employee engagement factors such as a participative culture, a supportive communications climate, and the quality of information flow, organizations can build a solid framework that strengthens consistency and synergy between internal communications and employee engagement.

Analysis of Dispute over Authority to Conduct Journalist Competency Tests Following Constitutional Court’s Decision No. 38/PUU/XIX/2021

2024-06-26T07:17:00+00:00

This study discusses a dispute between the Press Council (DP) and the National Board for Profession Certification (BNSP) over the authority to conduct journalist competency tests (UKW) using Hans Kelsen’s and Hans Kaviasky’s Theory of Hierarchy of Law. This research was conducted through a qualitative approach using a normative judicial method in analyzing the Constitutional Court’s Decision No.38/PPU-XIX/2021 concerning the authority to conduct journalist competency tests. Secondary data of this research was obtained through literature and document studies. This research found that there has been no final clarification on the settlement of the legal dispute between DP and BNSP over the authority to conduct journalist competency tests following the Constitutional Court’s Decision No. 38/PPU-XIX/2021 rejecting in full the applicants’ plea. The legal implication of the decision is that both DP and BNSP can continue to conduct journalist competency tests respectively.

The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective

2024-06-26T07:17:00+00:00

Background: 86% of marketers believe social media marketing mix trends have influenced their profits. This condition significantly changes the business world and offers integrated marketing communications strategy options.This is a qualitative research in the interpretive paradigm. Using netnography or virtual ethnography or digital ethnography methods, this research attempts to explore and analyze the complex meaning of Indonesia's latest social media statistical data, compiled from We Are Social and The Global Statistics. We support data from Pew Research Center, Statista, Deloitte, Forbes, Insider Intelligence, Forrester, LinkedIn, GlobalWebIndex, CMO Survey, and the FGD (Focus Group Discussion) method. The analytical tools used are Computer-Mediated Communication Theory, Everett Rogers' Theory of Diffusion of Innovation, etc. In 2024, the social media marketing mix (SMMM) will be dominated by Artificial Intelligence (A.I.) including Generative A.I. and ChatGPT technology, as well as creative content that is entertaining and capable of attracting various kinds of people, and creates social polemics too. The principle, "Give what they want, take what you need," is used to get support from Gen Z and Millennials. This principle is needed to build trust and loyalty. Many companies will carry out promotions focusing only on social media platforms that provide benefits, and social media trends in Indonesia include Instagram, Facebook, TikTok, and Twitter. The promotional message will consist of product quality, price, and comfort. These three aspects will also be communicated extensively using A.I. technology and ChatGPT.