Direct Marketing Policy
Attracting high-quality submissions is critical to the success of a journal. That's why our publishing teams work closely to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven to help our journal reach potential authors and readers and to maximize the success of our journal. In promoting the journal and publications to the public, Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia attempts to avoid actions detrimental to other parties (e.g., spreading spam) and to avoid misleading information between prospective authors and publishers.
Our goals are to raise awareness, drive submissions, and Increase readership. The strategy we do:
Discoverability of Journal Homepage
The fundamental goal of the discoverability of the journal homepage is to drive submissions by:
- Showcasing the journal, its contents, and the editorial team
- Helping authors navigate the submission and publication process.
The journal homepage provides a unique platform highlighting the journal's aims and scope, important news, content, and journal insights (e.g., publication times).
Search Engine Optimization
The discoverability of our journal homepage and the content hosted on our various platforms is significantly improved, largely thanks to the contributions of search engines like Google. We optimize the content of our website so that it achieves a higher position in the rankings of the major search engines. Through the optimization of keywords, images, and headlines, we make sure that the homepage of our journal is accessible to the largest and most relevant audience possible. This results in increased visibility of our sites and the individual journals we publish.
Social Media
For researchers, using social media has become a routine part of their lives. We have created social media channels on Facebook, Twitter, and LinkedIn to promote new research and issue calls for submissions across a wide variety of subject areas to meet the rising demand that this trend has created. These channels increase the traffic directed to journals' homepages, allow researchers to interact with us directly, and speed up networking within their respective communities.
Through social media, we have a fantastic opportunity to collaborate with one another, which will allow us to provide researchers with the information they want and need to know, raise awareness of research and announcements, and attract submissions for the journal. As an editor, we strongly recommend that you promote the Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia on various social media platforms.