IZZAH, Nurul; SUMARTIAS, Suwandi; PERBAWASARI, Susie. Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, Indonesia, v. 8, n. 2, p. 426–436, 2024. DOI: 10.25008/jkiski.v8i2.915. Disponível em: https://mail.jurnal-iski.or.id/index.php/jkiski/article/view/915. Acesso em: 12 oct. 2026.