Izzah, N., Sumartias, S. and Perbawasari, S. 2024. Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia. 8, 2 (Jan. 2024), 426–436. DOI:https://doi.org/10.25008/jkiski.v8i2.915.